When you hear the word, “ghostwriter,” you probably think of juicy tell-all books about celebrities like Prince Harry, Andre Agassi, or Donald Trump. But actually, ghostwriting encompasses any writing that a writer creates on another’s behalf, and includes copywriting such as social media, articles, blogs, e-books, and so much more.
Types of copywriting a ghostwriter can tackle
Oxford, of iconic dictionary fame, defines copywriting as “the activity or occupation of writing the text of advertisements or publicity material.”
Let’s look at some common types of copywriting that ghostwriters can create:
Social Media Copywriting – The creation of posts for Instagram, Facebook, Twitter (now officially named “X”), LinkedIn and other social platforms. A social media copywriter can also write engagement (i.e., responses to comments on posts, personal messages, etc).
Website Copywriting – Does your business or organization need to create a top-notch website or revamp your existing site? If you can’t or don’t want to take on filling up those pages with engaging copy, a ghostwriter can do the heavy lifting and make your website sound interesting, professional, and be keyword rich in all the right SEO ways.
Email Copywriting – Did you know that email marketing still pulls in a higher ROI than social media? An email copywriter can create high quality, sales copy for email campaigns that might include promotions, events, welcome emails, and more – and they are all designed to drive engagement and make you sound great!
Blog Copywriting – Blogs can be great sources of helpful information for your audience, drive traffic to your website, and, given enough time, can be a huge source of organic marketing and sales for your business. But if you lack the time to keep your blog fresh and consistent, or you don’t have the writing or SEO skills to create a high quality blog, a ghostwriter can help.
Ad Copywriting – You might have strong images you’d like to use for ads but aren’t sure how to create the brief, but impactful, wording required to get your ad noticed and action taken. A good ghostwriter can make it happen.
SEO Copywriting – In the data-driven online world, the very best copy is written for both the internet and the audience. This requires writing that is “search engine optimized” (SEO for short). Ghostwriters with SEO copywriting experience know how to create copy which contains the keywords needed to make your blog, article. Or other online offerings rank as high as possible on a search engine results page (SERP). These writers are indispensable for making sure you stand out among millions of others online.
Sales Page Copywriting – If you need to create info sheets, flyers, posters, banners, or any other sales collaterals to explain and boost your business or organization, a good ghostwriter can help you brainstorm ideas and write strong, succinct copy that will help you accomplish your goals.
Video Copywriting (Script Writing) – Need a video to promote your business or organization? A strong video requires at least some writing, whether for onscreen titles and meta-descriptions, voice-over, or full scripts for a rehearsed video. Video writing requires close attention to timing and brevity (a must for good video titles). This specialized writing is best left to a ghostwriter with video copywriting experience.
UX Copywriting – This is the creation of all the copy you see, hear or encounter when using a digital product. It aims to enhance the user experience. There’s no such thing as flowery copy in UX writing: every word is chosen to help the user. This writing is best suited for ghostwriters with solid UX copywriting experience.
Other Types of Ghostwriting to Remember
Books – When most people think about types of ghostwriting, the classic book usually comes to mind first. Those celebrity memoirs are rarely written without a ghostwriter on standby. If you are struggling to get that book you’ve been thinking about for years done, you are not alone! Book ghostwriters can be used for autobiographies and personal memories. Others are self help and business books, non-fiction books, and even some fiction books have been created by a ghostwriter.
E-Books – People love e-books because they can take their favorite books along with them when they’re on the go. An e-book writer can bring your book to life. While keeping in mind details such as optimum length and formatting. (which is typically shorter and formatted differently from a traditional book). An experienced ghostwriter should be your go-to if you need help creating your own ebook.
Articles – Article writing is similar to blog writing, but an article might appear in an online and/or print magazine. In this case, a copywriter would need to adhere to certain guidelines required by the publisher. Such as using AP style and not worry too much about keywords. Ghostwriters with solid copywriting skills will know how to create enjoyable, useful articles that meet your publisher’s requirements and stay within word count.
White papers/Case Studies – For any industry or company looking to educate their target audience about industry issues, research, trends, and products, white papers and case studies can be very useful. Writing them requires more of a technical approach, which is where a technically trained ghost writer will be helpful.
Speeches – The best speeches are often written with a balance of information and story, emotion and impact, and leaves the audience with an intangible something more by the end. Few of the top officials and leaders have time to write their own speeches – which is where a ghostwriter comes in.
Manuals – Companies with large teams, companies that manufacture products, and companies looking to sell all require manuals. These may be manuals for employees to follow, for customers to follow, for investors to understand, and for new executives to utilize. Manuals are often living documents but starting them can be daunting and difficult. That’s where a ghostwriter with experience writing training manuals can be extremely helpful.
Poems/Songs – Want to write your significant other a poem but don’t have the skills of a poet? If ChatGPT doesn’t suffice, poetry ghost-writers exist and they can provide more than a simple rhyme scheme.
Types of Ghostwriting Watch Media Group Can Create
Whether you feel you’re short on talent, or you’re definitely short on time, and you need writing help, Watch Media Group can provide the professional, results-driven types of ghostwriting you need. Some of our most frequently used ghostwriting services include books, e-books, blogs, magazine articles, video scripts, website copy, and social media. Use your precious time for other important work for your business, practice, or organization and let’s talk about your writing needs here.