If you’re in business, you know that marketing is a game that changes, and it’s important to stay fresh to stay relevant. Looking for fresh ways to market your expertise or niche is key to brand awareness and business success. In times like these, when we are swimming in a sea of online noise, an e-book is one meaningful way to stand out and stay relevant. An e-book is essentially a turbo-charged piece of marketing material that educates your audience and boosts your credibility. Let’s take a closer look at why.
The Benefits of Creating an E-Book for Business
An e-book (or electronic book) is an online piece of content that is exclusively digital and goes in-depth about a specific topic. When created with the needs of your target audience in mind, it’s a great way to show readers your brand is worth the time and has the credibility your audience wants.
A quality e-book gives your audience a way to see you as the credible source that you are by providing them with something tangible to read again and again. Quality content can drive traffic to your website by 2,000%, and that encourages users to engage with your business on a more regular basis.
Thanks to digital technology and the ease of online selling, e-Books emerged as a valuable multi-purpose tool that can boost your business in a few different ways. Creating a quality e-Book takes time and effort, but there’s no doubt that it’s worthwhile. You’ll have a quality marketing tool that touches on key points in the buying journey: education, engagement, and credibility. Here’s what we mean:
Ebooks educate your audience
Your target audience is far more willing to dive deeper into relevant topics than you may realize – and people are reading a lot these days (it’s just mostly online). Readers are hunting for information about topics that they care about, including longer forms of content like long blogs, 20 minute YouTube videos, and even electronic books.
Readily available e-books help to connect the dots between what your business does and what your target market wants to know. Having an informative, educational e-book gives them a chance to learn from you directly without taking up any of your valuable time. That’s why an educational e-book will provide a lot of value, thus doubling as a marketing tool for your business that saves you time from explaining the commonly asked questions over and over again.
Utilize a new marketing and lead generation tool
Lead generation is the number one reason many businesses bother with marketing efforts, and for good reason. Finding new ways to connect with your market means that you have more avenues for revenue. E-books are popular and easy to deliver and you can sell them digitally, making them both accessible and revenue-driving.
Plus, you’ll be able to use both the e-book and references to it throughout your social media, print, or advertising—giving you more marketing material. This makes an e-book one of the most productive pieces of marketing content that can be used in countless ways. Plus, you’ve got the benefit of adding graphics or logos that continue your business identity and help you stand out from the crowd.
Establish credibility with an electronic book
If your business is still relatively new, building a following is part of the process. E-books help you provide proof of your expertise and a willingness to engage with your audience. Establishing credibility becomes easier when you have an e-book or e-book series to showcase throughout your marketing plan. It positions you and your business in a place of knowledge, which is always a good thing.
E-books generate passive income
E-books are affordable and accessible, making them a great choice for creating content that will bring in passive income. Having the e-book (or a more robust e-book series) available for sale is yet another point for new and future sales generated for your business.
Readers are looking for new material on topics that matter to them, so having an e-book of your own in popular and trending subjects is a solid step for creating passive income that’s working even while you’re away from your desk.
E-books are a Valuable Marketing Tool and Worth the Effort
Despite the benefits, writing an ebook can certainly be a daunting task. It takes time, research, and dedication. If you love to write and want to start putting your ideas in place, learning how to create an e-book may be easier than you realize.
Or, sometimes a business owner has their plate full and already wears many responsibility hats—that’s when delegation becomes necessary. Professional ghostwriters are available to sculpt your ideas into a quality e-book. If you’d like to discuss working with a professional to create your next e-book, contact Watch Media Group and we’ll produce what your business needs. Click here to learn more about the power of ebooks and book ghostwriting for you and your brand.