Understanding the types of copywriting is more important than most people realize—that is until they are faced with the task of writing something compelling for marketing or branding purposes. Copywriting makes up a significant component of the advertising and marketing world because it is necessary to have good copy in every campaign you put together. From emails and social media posts to video scripts, blogs, ads, and articles, they help to carry the brand’s mission, vision, along with accurately describing its products and services. It is up to the brand to develop content that is both engaging and compelling, good enough to convince its audience to invest their time and money. Let’s take a deeper look at the different types of copywriting when it comes to marketing and branding.
Copywriting for marketing purposes is what people see and hear when they encounter a brand. This type of copywriting can be anything seen and heard that is intended to promote, including the obvious: ads, and the not-so-obvious: video scripts.
Marketing Copywriting Examples
- Online display ads
- YouTube video scripts and descriptions
- Radio commercials
- TV commercials
- Branded stickers
- Direct mail
Marketing copywriting can show up in various forms, such as paid advertisements or traditional marketing campaigns, like paid magazine articles. This type of copywriting is clear, concise, and typically tied to an ROI.
SEO copywriting happens when you optimize copy through keywords and phrases for search engines to make the copy more discoverable. The goal of SEO copywriting is to rank the web page on the first page of the search engine (like Google). A landing page may be optimized for a search engine results page (SERP) if done properly. It takes both skills from a content writing standpoint and from a technical web development standpoint to develop an SEO-friendly website.
Search engine optimization copywriting is also a crucial part of any blog post. For any copy to appear at the very top in searches, it needs to be engaging, original, educational, and keyword-rich. In other words, prospective clients won’t see your content if you don’t make it easily digestible and easy to find with strategic keywords.
Social Media Copywriting
In today’s modern age, there are many social media platforms that can be used to connect with your target audience. Doing some digging to see where your customers are investing their time is the first step to developing a successful social media campaign.
Once you know where your ideal audience is hanging out, you have to learn how to communicate effectively with them on their preferred platform(s). That means learning what a hashtag is, learning how many characters are in a tweet, or learning the difference between a reel and an IGTV video.
When writing social media copy, every platform is slightly different, but the key is to create impactful and engaging content. Here are a few tips to keep in mind when developing your social media copy:
- Emojis are utilized and accepted on most platforms (but don’t crazy).
- It is acceptable for a tone to not be as formal, especially on platforms like Instagram, Twitter, or Tick Tock.
- Your copy should often be combined with a visual aspect to support it.
- There is opportunity to write and post paid social media ads.
- The process of measuring KPIs is different for every platform.
- Your ads and/or should include a CTA and link.
- Your copy should be purposeful and to the point.
Writing copy for your brand is different from marketing copy, and it often includes a combination of copywriting types when done right. Copy that promotes your brand isn’t just about selling the products in your business. It’s about promoting the message that your brand represents, and being an active part of a community that your brand supports.
It may take the shape of a logo, theme song, social media post, tagline, or images and videos that spark conversation around your brand. For brand copy to prove effective, the customer has to remain your top priority—not the ROI.
People say email marketing is a thing of the past, but the numbers still show a strong ROI with emails, they just have to be done right. Email marketing is a key way to connect with your most targeted audience in a more direct manner. Announcements, events, news, and all the other copywriting you’re doing can be highlighted with email marketing. Luckily, there is more than one way to write compelling email copy that aligns with your customers and brings in ROI.
Email Copywriting Examples
- Drip campaigns
- Nurture campaigns
- Sales emails
Email Copywriting Tips
- Include a catchy subject line
- Keep it short and sweet, people don’t like to read long emails
- Include visuals to support your message
- Don’t forget a captivating CTA with a link!
To find out more about understanding the types of copywriting may be the right choice for your business, give Watch Media Group a call. We can help with SEO, marketing emails, and social – writing compelling content for you every step of the way.