• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Watch Media Group

Watch Media Group

The Science of Quality Information

  • Home
  • About Us
  • Services
    • Marketing Writing Services
      • Website Content Creation
      • Social Media Management
      • Monthly Blogging
      • Press Releases
      • Email Marketing
    • Educational Writing and Training Material
      • Training Material Creation
      • E-Book and Book Ghostwriting
      • Course Material Content Writing
    • Health Content Writing
  • Blog
  • Contact Us
  • Facebook
  • Instagram
  • Twitter

Mixing Social Media and Healthcare Business

You are here: Home / Healthcare Business / Mixing Social Media and Healthcare Business

April 14, 2021 By watchmedia Leave a Comment

Healthcare businesses are facing major changes in how they communicate with their patients and with the world. Communication is no longer left to insurance providers and mailers. People are taking a more active role in their healthcare. They are doing the research to find the best options for them instead of relying on referrals. Most of this research is done online these days, and if your business isn’t building a presence and engaging your followers in a genuine way, you could be missing out on a huge portion of your audience. ScorpionHealthcare.com explains that, out of the estimated 97% of consumers searching for local businesses online, approximately 74% of them will use social media to help them make purchasing decisions. While doctors have historically been reluctant to adopt new communications technology, patients are ready to embrace their presence on social media as a trusted voice, according to Mobi Health News.

Social media is not only a place for your audience to find you, it’s also a platform to share important clinical information, breaking research, and success stories with the world. Referral MD reports that, “More than 40% of consumers say that information found via social media affects the way they deal with their health.” If your business is not on social media, it is not contributing to the conversation that is already taking place. Further, getting new patients can be highly competitive for many specialities, such as dentists and chiropractors. Attracting new patients is a challenge — one that social media can help solve.

Now you know why it matters, but do you know what to do when it comes to social media for healthcare-related business? Business owners and marketing managers may find themselves wondering what to do first and what platforms to focus their marketing efforts on? Follow these tips to get your social media and healthcare business going in the right direction.

Healthcare Social Media Tips and Tricks

Audit Your Social Media

Whether you already have a social media presence or your business is new to the social media world, the first step to getting social media working for your business is to perform a social media audit. This audit can tell you what’s working and what’s not working, where to focus your social media marketing efforts, and provide you details about your audience that you may not have known. 

To properly perform a social media audit, remember to do the following:

  1. Analyze your reach, impressions, and engagement level on each post
  2. Compare posts to discover patterns showing what works and what doesn’t work
  3. Research follower demographics

 

Develop a Marketing Strategy

Social media marketing is a lot easier when you have a marketing strategy in place. This strategy tells you and your employees what to post and how often. Developing a strategy takes the guesswork out of the social media marketing game, making each one of your posts more intentional for your desired audience. 

 

Consistency is Key

People don’t want to go to a doctor that is not working consistently. They want to see a medical professional with experience, education, and credibility, all of which come with working consistently. If your business doesn’t stop providing value to patients and customers, why would you allow your business to be falsely represented on social media with inconsistent posting? Posting regularly shows the world, and your audience, that you are active, engaged, and plugged in with the world around you and your audience’s health-related wants and needs. 

 

Remember HIPAA Compliance

Did you know that “31% of healthcare organizations have specific social media guidelines in writing.” Why? Because it is crucial to have social media guidelines in place for your healthcare facility to ensure everyone is on the same page for ethical and legal reasons. Staff should be aware of their limitations and why those limitations exist so they don’t accidentally get your brand in trouble for HIPAA Violations or anything else compliance-related.  One rule of thumb to keep in mind is to use social media to communicate with patients about care, but don’t engage in doctor-patient relationships online.

 

Healthcare Finance reports that, “It’s no secret consumers are increasingly turning toward social media to make healthcare-related decisions.” Social media is no longer simply a marketing tool to gain new customers. Customer service, reputation management, transparency, and authenticity matter. They will affect the way people view your brand. Social media makes achieving excellent customer service and a reputation for being open and honest with your audience possible. In essence, social media matters to your healthcare business because social media is everywhere. Your patients are on social media talking about their healthcare. You should be there too, ready to be a credible source participating in an important conversation. To start getting your credibility out to the world, reach out to Watch Media Group for consistent and quality content writing. 

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook

Related

Business Tips,  Healthcare Business,  Social Media Marketing business tips,  Healthcare,  social media

Reader Interactions

Leave a ReplyCancel reply

Let's Work Together

Let’s work together

Get in touch with us and send some basic info about your project.

Contact Us Today!

Footer

Contact

(702) 338-7358
katie@watchmediagroup.com
Mo,Tu,We,Th,Fr 9:00 AM – 5:00 PM

Social

Follow along on social media.

  • Facebook
  • Instagram
  • Twitter

Newsletter

Stay up to date by subscribing to our newsletter.

Top Social Media Marketing Agency in Sunrise Manor

Copyright © 2025 Watch Media Group · All Rights Reserved · Another Dork Knight Designs & Marketing Website Powered by WP Engine

 

Loading Comments...