As a business focused on helping others, providing valuable information to your customers or clients feels needed but not necessary to keep business going. And you might be right. Yet, with the rise in info-seekers turning to sources they trust online – like you – you’ve got a unique opportunity to provide that information all while boosting your business. It’s true that blogs are beneficial for business, and they provide so much more than simply keeping your audience informed. Let’s take a closer look at the benefits of a blog for business and how to make that happen.
The Benefits of a Blog for Business
These days, blogs are a legitimate source of credible, researched, and engaging content available for everyone to access. For online users, this means that nearly any question or concern can be Googled, pulling up related content to answer their query anytime they want. And they’re doing this in huge numbers. Statistics show that each month, approximately 409 million people view more than 20 billion pages and a whopping 77% of internet users read blogs!
These hardworking pieces of content go far beyond the information that they’re providing to your audience. Once they’re posted online, they become tools that can actually result in more money for you. Let’s break down how that happens and all the possible benefits of a blog.
Blogs draw traffic to your business
Companies who blog get 97% more links to their websites. Is there a topic that your business handles really well? Establishing that topic space with a high-quality blog is the best way to keep anyone with a related question or concerns coming back to your website. After all, you’re an authority in your field. Blog topics that answer common questions or break down the basics of key information can be a huge draw to your business (instead of your competitor’s). Keeping it current by aligning with what’s trending now is a savvy strategy for providing the content people want, right now.
Better indexing, better search results
Websites that also have a blog are shown to have 434% more indexed pages. Search engines (like Google) are continually scanning web pages for content and keywords that help them provide the best, most current results for people searching for topics that could draw them to your business. The more SEO-rich, diverse content – like blogs – the more your business will show up in their search results.
Blogs provide you with great social media content
If you’ve ever struggled with finding something to post about on your business social media, having a bank of blogs linking back to your website makes it easy to find something to post. 95.9% of bloggers promote their content on social media as it provides them with both a backlink to their website (which is good for SEO) and an opportunity to keep talking to their audience. Using targeted keywords and trending (but relevant) hashtags will help you broadcast your blog around the world.
Build a strong audience
Businesses that blog experience twice as much email traffic as businesses that don’t. Why is that such a plus? You’ll have a built-in, engaged audience for broader marketing techniques, such as newsletters, events, and other styles of promotion. Converting those views to sales or bookings is easier when clients are dealing with people they trust. Staying engaged with your readers means providing them with consistent, valuable information that they are genuinely interested in reading.
Evergreen content is the gift that keeps on giving
Different than trending topics that capture your audience right here, right now, ‘evergreen’ blog content is another way to engage your readers and solidify your authority in the field. Beyond today’s most top-of-mind questions, evergreen content can be written to provide different aspects of your business that are more foundational and less calendar-related. This opens the door for a wide variety of blog ideas that establish trust, inform, and support readers in ways that continue to separate you from your competition. Touching up “old’ content with updated information is a great way to keep that SEO indexing strong and productive, all while giving you (and your business) a reputable marketing tool to revisit anytime.
The bottom line on blogs
There’s no question that engaging with your audience through high-quality blog content is the way to build your practice. A thriving, regularly-updated blog page can drive business to you in ways that we can actively measure through analytics and reporting. But building a blog takes time and consistency. It won’t work right away, but the benefits of a blog will start to boost your website in all the right ways.
In any busy space, finding the time to actually research and write compelling blog content that converts isn’t always easy and often takes your best workers away from their jobs. You may not have time to do it yourself, but Watch Media Group can help. Click here to find out more about our blogging services. Our writers are ready to write SEO-driven, unique, and engaging blogs, marketing emails, and social content. We are here to write compelling content for you every step of the way.